Behavioral Economics is something that is fundamental to our understanding of what factors can influence or cause certain behaviors.
In the following video, Dr. Rocha joins Jacob Sadavoy and Michelle Zube in a conversation promoting compassion and social justice amongst behavior analysts.
Dr. Rocha explains how she leveraged behavioral economics to reduce the rate of antipsychotic polypharmacy in a clinical setting as well as some basic biases in a socio-psychological setting such as the loss-aversion bias and reciprocity bias.